Developing and standardizing the Atea Rapid Signage platform for quick deployment for enterprise clients. Developing fully automated interfaces with data feeds, widgets and information templates. Running workshops and training customers. Supporting digital signage sales team. Leading development of wifi triangulation, smartphone app integration, screen triggers and Big Data analytics dashboards.
Solution Architect / System Designer / Researcher / Gadgeteer / Writer
Pioneer in the digital signage industry, recognized for driving business innovation, developing cutting-edge IT solutions, helping clients gain a sharp competitive edge and accelerating business growth. Innovator and primary solution architect of highly profitable cloud-based advertising networks for Fortune 500 clients such as Walgreens and Kroger. Lead System Designer of digital information- and communication networks deployed across the US for Harkins Theatres and Banner Health. Currently focusing on audience measurement, real-time tracking, advanced analytics and smartphone app development.
CORE COMPETENCIES: Digital Solution Architecture & Development | Enterprise Project Management | Enterprise Digital Signage Networks | Technical Sales | Marketing Support | Operations / Infrastructure Monitoring | Technology Roadmaps | Cloud-based Services / Software as a Service (Saas) | Partner Relations | Web Architecture | App Development | IT Team Mentor
HERE IS A SNAPSHOT WHAT I HAVE DONE AND WHAT I CAN DO
Why the agile project management approach is better than traditional project management:
• Individuals and interactions over processes and tools
• Working software over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan
It is challenging to meet the customer’s expectation 100%. I have used the simplifed process outlined below for many years with good outcomes. Understanding exactly what the customer needs and then expects is still my main focus for any project. My take is that it is always interesting and challenging dealing with human nature, life in general and ever-changing variables.
To pay for an exceedingly expensive hardware and software habit, I worked as a journalist, designed and built websites on the side. In 1997 I worked for Scala in Oslo as a researcher and database developer and I fell in love with Digital Signage. The same year, I started graduate school at ASU and worked as a teaching- and research assistant for Pulitzer Price winning journalist Steve Doig. With a $20,000 IT budget per year, I purchased servers, built and managed the department’s website, created the school’s first online classes and streamed live video of events, including the first online broadcast of legendary journalist Walter Cronkite. My research focused on digital signage and IT. I graduated in 1999 and started NORVISION right out of school. To fund the start-up, I worked as an IT Consultant, web developer and Creative Director for a local software development company.
With Harkins as a model, I expanded NORVISION into the health-care market (Banner Health, Catholic Healthcare West), providing a wide range of digital signage solutions for hospital networks in Arizona. The focus of the business has been health-care, entertainment, retail and the trade-show industry. For the last couple of years, we have been pioneering “Intelligent Digital Signage” using optical sensors to trigger ads based on age and gender, page tracking for interactive systems and advanced cloud-based analytics to learn viewer behavior.
My main role as Chief Technical Officer is to provide the organization with a 5-year technology roadmap and oversee development of new technology. I am responsible for all technology policy and related matters such as research and development (R&D), strategy, planning, implementation, deployment and operational management. With more than 15-years of high-tech innovation experience, I design (Sketchup Pro & Visio) most of the advanced solutions for our clients. My daily duties are overseeing the Operations Department and providing technology guidance to executives, sales and marketing personnel. [Interview]
I am not a big fan of stereotypes as they only reflect a person’s general characteristic, but I was challenged to take the Myers-Briggs personality assessment to classify my personality type, how I perceive the world, make decisions and how I relate to individuals and groups. I was not too surprised at the results (introspective, creative, confident, independent etc.) but I was surprised that I belonged to INFJ (Introverted – intuitive – feeling – judging), the rarest group with less than 2 percent of the population exhibiting these sets of traits. I think this is very interesting so I am sharing the results [Personality Profile]
Recently, I was introduced to the Enneagram, a model of human personality with nine interconnected personality types. I am Type 3 with a very strong 4 wing, described as success oriented, self-assured, ambitious, competent, and energetic. This is a very fascinating model and if you are interested in learning more about yourself, the Enneagram is a great tool.
"THE ONLY SOURCE OF KNOWLEDGE IS EXPERIENCE" - Albert Einstein
“I have never let my schooling interfere with my education” - Mark Twain
SOME OF THE CLIENTS I HAVE WORKED WITH OVER THE YEARS...
this is what I do when I am not working