• tech·nol·o’gist

  • chief technology officer

  • solution architect

  • writer / journalist





Current position

Digital Signage Specialist

Developing and standardizing the Atea Rapid Signage platform for quick deployment for enterprise clients. Developing fully automated interfaces with data feeds, widgets and information templates. Running workshops and training customers. Supporting digital signage sales team. Leading development of wifi triangulation, smartphone app integration, screen triggers and Big Data analytics dashboards.

Previous position

Chief Technology Officer (CTO)

Solution Architect / System Designer / Researcher / Gadgeteer / Writer

Pioneer in the digital signage industry, recognized for driving business innovation, developing cutting-edge IT solutions, helping clients gain a sharp competitive edge and accelerating business growth. Innovator and primary solution architect of highly profitable cloud-based advertising networks for Fortune 500 clients such as Walgreens and Kroger. Lead System Designer of digital information- and communication networks deployed across the US for Harkins Theatres and Banner Health. Currently focusing on audience measurement, real-time tracking, advanced analytics and smartphone app development.

CORE COMPETENCIES: Digital Solution Architecture & Development | Enterprise Project Management | Enterprise Digital Signage Networks | Technical Sales | Marketing Support | Operations / Infrastructure Monitoring | Technology Roadmaps | Cloud-based Services / Software as a Service (Saas) | Partner Relations | Web Architecture | App Development | IT Team Mentor

Luck is a matter of preparation meeting opportunity

— Lucius Annaeus Seneca —

About

HERE IS A SNAPSHOT WHAT I HAVE DONE AND WHAT I CAN DO

1991
Officer training
Norwegian Navy
1997
Master’s Degree
Arizona State University
1999
IT Consultant
Web Developer
2001
Creative Manager
INTEFLUX
2002
Chief Technology Officer
NORVISION
2015
Digital Signage Specialist
Atea
Hard Skills:
System Design/Architecture/Engineering
Project Management
Hardware/Software
Languages
3D
Networking
Mathematics
Coding
Soft Skills:
Problem Solving
Adaptability
Decision-Making
Business Strategy
Communication
Sales
Design
Marketing
Personality:
Creativity
Curiosity
Innovative
Self-Motivated
Responsible
Confidence
Humor
Detail Oriented

In seeking truth you have to get both sides of a story.

— Walter Cronkite —

Agile Project Process

Why the agile project management approach is better than traditional project management:
• Individuals and interactions over processes and tools
• Working software over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan

Audi_Agile_Scrum_Process

Product Development Process

It is challenging to meet the customer’s expectation 100%. I have used the simplifed process outlined below for many years with good outcomes. Understanding exactly what the customer needs and then expects is still my main focus for any project. My take is that it is always interesting and challenging dealing with human nature, life in general and ever-changing variables.

Discovery
Research
Survey
Specs
Design
Prototype
Pilot
Analysis
Deployment
Evaluation
Support
Revise

Necessity… the mother of invention.

— Plato —

Background

Audun (Audi) Taraldsen

I have always been passionate about technology!

And I have been very lucky to pursue this passion for the last 20-years, building innovative high-tech solutions that solves business problems for my clients.


The Commodore 64 and having “Hello World” scroll across the screen was cool in 1984 but my fascination with technology really started at Carleton University in 1993 when I interviewed a hacker group in Ottawa, Canada. They showed me how to access the telecom network and get free phone calls to Norway. Kaboom…I was hooked! So, I obsessively started building my own computers and modifying software. At Arizona State University (ASU) in 1994, I started a local networking group and we developed a TCP/IP program to get access to the university’s restricted Internet. Ah, the magic of Gopher and “surfing” the web using arrow-keys. And then installing Mosaic and for the first time discovering the spinning globe, HTML and the World Wide Web. Those were the good, old days :–)

To pay for an exceedingly expensive hardware and software habit, I worked as a journalist, designed and built websites on the side. In 1997 I worked for Scala in Oslo as a researcher and database developer and I fell in love with Digital Signage. The same year, I started graduate school at ASU and worked as a teaching- and research assistant for Pulitzer Price winning journalist Steve Doig. With a $20,000 IT budget per year, I purchased servers, built and managed the department’s website, created the school’s first online classes and streamed live video of events, including the first online broadcast of legendary journalist Walter Cronkite. My research focused on digital signage and IT. I graduated in 1999 and started NORVISION right out of school. To fund the start-up, I worked as an IT Consultant, web developer and Creative Director for a local software development company.

In 2002 I met with Dan Harkins, owner of Harkins Theatres (fifth largest movie theatre chain in the U.S), and presented a digital signage solution for his theatres.

He said he was willing to buy if I could prove a 20%+ increase in concession sales. We agreed on a 90-day pilot program. I borrowed $70,000, installed screens and media players at 3 movie theatre locations in Phoenix, built the network, managed the content and provided technical support. After 90-days, we ran the data: 35% increase in concession sales, huge reduction in printing costs and labor and a significant new revenue stream from 3rd party advertisers. Over the next years, a total of 29 theater locations around the US were outfitted with state-of-the-art digital signage and service contracts. [ProAv Article]

With Harkins as a model, I expanded NORVISION into the health-care market (Banner Health, Catholic Healthcare West), providing a wide range of digital signage solutions for hospital networks in Arizona. The focus of the business has been health-care, entertainment, retail and the trade-show industry. For the last couple of years, we have been pioneering “Intelligent Digital Signage” using optical sensors to trigger ads based on age and gender, page tracking for interactive systems and advanced cloud-based analytics to learn viewer behavior.

My main role as Chief Technical Officer is to provide the organization with a 5-year technology roadmap and oversee development of new technology. I am responsible for all technology policy and related matters such as research and development (R&D), strategy, planning, implementation, deployment and operational management. With more than 15-years of high-tech innovation experience, I design (Sketchup Pro & Visio) most of the advanced solutions for our clients. My daily duties are overseeing the Operations Department and providing technology guidance to executives, sales and marketing personnel. [Interview]

Personality Profile

I am not a big fan of stereotypes as they only reflect a person’s general characteristic, but I was challenged to take the Myers-Briggs personality assessment to classify my personality type, how I perceive the world, make decisions and how I relate to individuals and groups. I was not too surprised at the results (introspective, creative, confident, independent etc.) but I was surprised that I belonged to INFJ (Introverted – intuitive – feeling – judging), the rarest group with less than 2 percent of the population exhibiting these sets of traits. I think this is very interesting so I am sharing the results [Personality Profile]

Recently, I was introduced to the Enneagram, a model of human personality with nine interconnected personality types. I am Type 3 with a very strong 4 wing, described as success oriented, self-assured, ambitious, competent, and energetic. This is a very fascinating model and if you are interested in learning more about yourself, the Enneagram is a great tool. 

Experience

"THE ONLY SOURCE OF KNOWLEDGE IS EXPERIENCE" - Albert Einstein

Atea, 2015-

Atea, 2015-

 Oslo, Norway. | atea.no
Digital Signage Specialist for Atea, a leading Nordic and Baltic supplier of IT infrastructure.
NORVISION, 2003-2014

NORVISION, 2003-2014

 Tempe, AZ. | norvision.com
Managing Partner and Chief Technical Officer (CTO) for NORVISION, LLC, a leading digital signage solution provider for the entertainment, health-care and retail industries.

Inteflux, 2001-2003

Phoenix, AZ.
Creative Director for Inteflux, a web-application company specializing in online registration systems for the trade-show industry.

IT Consultant, 1999-2001

St. Paul, MN.
IT consultant for EggSystems, an online-services company offering online building management products and services.

Arizona State University, 1997-1999

Tempe, AZ. | asu.edu
Teaching- and Research Assistant for Pulitzer-prize winning journalist and professor Steve Doig.
Scala, 1997

Scala, 1997

Oslo, Norway. | scala.com
Researcher and database developer for Scala, an internationally recognized software company providing digital signage software and services.

Stavanger Aftenblad, 1996

Stavanger, Norway. | Aftenbladet
News journalist for Stavanger Aftenblad.

Grimstad Adressetidende, 1994, 1995

Grimstad, Norway. | Addressa
News journalist and photographer for Grimstad Adressetidende.
Mowing Lawns

Mowing Lawns

From 1983 to 1993
Received “Good Boy” award from neighbor

Recycling Bottles

Recycling Bottles

From 1977 to 1983

An investment in knowledge pays the best interest.

— Benjamin Franklin —

 

Education

“I have never let my schooling interfere with my education” - Mark Twain

1994-1997

Bachelor's Degree Arizona State University
    • bachelor_blue91x85
    • Walter Cronkite School of
      Journalism and Mass Communication
      Tempe, AZ.
    • Minor in Creative Writing
      and English Literature.
    • Published and sold article
      “Dying to Know”
      to several publications world-wide
    • cronkite.asu.edu

1993-1994

Bachelor's Degree Carleton University
    • graduate_blue91x85
    • School of Journalism
      and Communication
      Ottawa, Canada.
    • Journalism
      Program
    •  
      Too cold
       
    • www.carleton.ca/sjc

1991-1993

Royal Norwegian Navy Horten & Tromsø
    • graduate_blue91x85
    • Officer Candidate School
      Horten, Norway.
      1991-1992
    • Leadership, Navigation,
      Operations & Tactical
    • Petty Officer HMS “Gnist” Patrol Boat
      Tromsø, Norway.
      1992-1993
    • BSMA

 

Testimonials

  • “In addition to a can-do attitude and timely first class service,
    Mr. Taraldsen has provided our movie theaters with a very effective
    digital dynamic signage solution which has increased our concession
    sales, lowered print costs and improved our branding effort.”

    — Dan Harkins, CEO and Owner Harkins Theatres —
  • Interactive video-wall project:
    “IO is very happy with the work that was produced for this project.
    It was a big success at Gartner and got rave reviews from the
    industry, our prospects, customers and internal team.”

    — Jason Ferrara, VP, Marketing at IO —
  • This note is to acknowledge that Audun Taraldsen worked with me as
    my teaching and research assistant, including duties as webmaster
    and network administrator, from June 1997 to July 1999.

    — Prof. Stephen K. Doig,
    Knight Chair in Journalism. Arizona State University —

Clients

SOME OF THE CLIENTS I HAVE WORKED WITH OVER THE YEARS...

bcbs110frys110io110sch110suns110wag110
azr110chw110bh110dignity110esser110ebl110
geo110halle110lavidge110ogilvy110ikea110pg110
swe110usaf110tgen110palomar110harkins110barrett110
rs110asu110kroger110cliff110intel110

Hobbies

this is what I do when I am not working

play with son

play with son

open water swim

open water swim

hike

hike

yoga

yoga

 

Read sci-fi

write

bike

bike

meditate

meditate

Any sufficiently advanced technology
is indistinguishable from magic

— Arthur C. Clarke —
  • Et kongerike av farger – et eventyr

    24 Feb 0 Comments

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    24 Feb 0 Comments

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    16 Jun 2 Comments

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We made the buttons on the screen
look so good you’ll want to lick them.

— Steve Jobs —

Summary

audi_hat_cloud600

auduntaraldsen@gmail.com

+47 91816912

Bjønnesveien 23, 4847 Arendal, Norway.

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